Junior Achievement Marks 90 Years of Business Education

March 10th, 2010 at 09:30am Under Economy Report

This is the VOA Special English Economics Report.

This year, Junior Achievement marks its ninetieth anniversary of educating young people about business and economics. The nonprofit organization is the largest of its kind. Jack Kosakowsky is executive vice president.

JACK KOSAKOWSKY: “We are the oldest business and economic education organization in the world.  We’re now serving nine-point-two million young people around the globe in one hundred twenty-three different countries.”

Programs begin in elementary school and continue through middle and high school. The education is based on the ideas of market-based economics and entrepreneurship.

Shakara Walker shows a product her group of students is marketing at JA offices in Atlanta, Georgia

Junior Achievement began in nineteen nineteen in Springfield, Massachusetts. Two business leaders, Horace Moses and Theodore Vail, joined with Senator Murray Crane of Massachusetts to start the group.

For more than fifty years, Junior Achievement programs operated through clubs that met after school. But in nineteen seventy-five, JA also began to teach business skills during the school day.

Volunteers from the community teach about businesses, how they are organized, and how products are made and sold. The volunteers also teach about the American and world economies and about industry and trade.

The Junior Achievement Company Program teaches young people how entrepreneurship works. They learn about business by operating their own companies.

Students develop a product and sell shares in their company. They use the money to buy the materials they need to make their product, which they then sell. Finally, they return the profits to the people who bought shares in the company.

Chellsey Cruz joined a student-operated company two years ago. The Higher Grounds Cafe in West Hills, California, sells high quality coffee.

She says her experience has given her valuable training that will help her for a lifetime.

CHELLSEY CRUZ: “It taught me to be dedicated, and that if you want to be successful, you have to put in a lot of time and effort. You really have to work at it.”

Junior Achievement says three hundred eighty-five thousand volunteers support its programs around the world. In the United States alone, there are nearly twenty-three thousand places that hold Junior Achievement events.

Junior Achievement Incorporated and Junior Achievement International combined their operations in two thousand four. They formed Junior Achievement Worldwide. Its headquarters are in Colorado Springs, Colorado.

And that’s the VOA Special English Economics Report, written by Mario Ritter with additional reporting by Faiza Elmasry. Transcripts, MP3s and podcasts of our programs can be found at voaspecialenglish.com. And you can follow us on Twitter at VOA Special English. I’m Steve Ember.

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Going Digital: The Future of College Textbooks?

March 8th, 2010 at 09:29am Under Education report

This is the VOA Special English Education Report.

The average college student in America spent an estimated seven hundred dollars on textbooks last year. The National Association of College Stores reported more than five billion dollars in sales of textbooks and course materials.

Students at Kutztown University in Pennsylvania wait in line to sell back used textbooks at a local bookstore

Association spokesman Charles Schmidt says electronic textbooks now represent just two to three percent of sales. But he says that is expected to reach ten to fifteen percent by two thousand twelve.

Online versions are now available for many of the most popular college textbooks. E-textbooks can cost half the price of a new print textbook. But students usually lose access after the end of the term. And the books cannot be placed on more than one device, so they are not easy to share.

So what do students think of e-textbooks? Administrators at Northwest Missouri State University wanted to find out. Earlier this year they tested them with five hundred students in twenty classes.

The university is unusual. It not only provides laptop computers to all seven thousand of its full-time students. It does not require students to buy their textbooks either. They rent them to save money. The school aims to save even more by moving to e-textbooks.

The students in the survey reported that downloading the books from the Internet was easy. They liked the idea of carrying lighter backpacks. And fifty-six percent said they were better able to find information.

But most found that using e-textbooks did not change their study habits. And sixty percent felt they read more when they were reading on paper. In all, almost half the students said they still liked physical textbooks better.

But the survey found that cost could be a big influence. Fifty-five percent said they would choose e-textbooks if using them meant their textbook rental fee would not increase.

Roger Von Holzen heads the Center for Information Technology in Education at Northwest Missouri State. He tells us that administrators are disappointed with the e-textbooks now available because the majority are not interactive.

He thinks growth will come when more digital books include video, activities, games and other ways to interact with the information. The technology is improving. But for now, most of the books are just words on a screen.

And that’s the VOA Special English Education Report, written by Nancy Steinbach. What do you think of e-textbooks? Share your thoughts at voaspecialenglish.com, where you can also find our reports. I’m Steve Ember.

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